ESPOT partners with youth sports hubs that are stacked with state-of-the-art rinks, fields and courts. These high traffic facilities draw in not only practices, league play and tournaments for young aspiring athletes that are devoted to their sport – but also parents who spend countless hours at the facility and big money on transportation, hotels, food and family entertainment.
Nearly 20% of U.S. families spend more than $12,000 a year, or $1,000 per month, on youth sports, per child, according to a TD Ameritrade survey of parents between 30 and 60 years old with $25,000 in investable assets with kids currently playing youth sports or ones that did. That’s in line with the median mortgage payment of $1,030 that Americans make monthly.
Ad blockers, pre-recorded shows and busy family lifestyles have made it easy to avoid ads. The digital ad world is powerful however it is becoming increasingly difficult to reach an engaged audience. ESPOT meets families where they spend a large majority of their time. Our engaging content draws eyeballs to our screens which helps brands build connections with targeted audiences at scale.
The average time that a family spends at a sports facility is approximately 60 minutes.
Average household incomes range between $75,000 – $99,000
63% of the visitors to the facilities have between 1-2 children.
A family visits their sports facility between 2-3 times per week.